Do product videos need a voiceover?
Not always, but narration helps whenever the product needs explaining: how it works, what is in the box, what size it really is, or why it beats the cheaper option. A voiceover lets shoppers understand the product while watching it in action, and it makes the same video reusable for your store, your ads and social media. Add captions too, since many product videos autoplay muted.
With Speechma Pro you can voice every product in your catalog in the same consistent brand voice, without hiring a voice actor for each new SKU. When you change a price or a feature, edit the text and regenerate.
Product video script templates
Feature walkthrough (about 40 seconds)
Meet the [TrailMate] insulated bottle. It keeps drinks cold for [twenty-four hours] and hot for [twelve]; whether you’re on a trail in Colorado or stuck in traffic on the 405. The leak-proof lid locks with one twist, the powder-coated finish won’t slip in your hand, and it fits most car cup holders. Choose from six colors, and every bottle comes with a lifetime warranty. Grab yours today.
What’s in the box (20 seconds)
Here’s everything you get: the [Aura] desk lamp, an USB-C cable, a wall adapter and a quick start card. Setup takes about a minute. No tools needed.
Size and fit (15 seconds)
Wondering about size? Our model is five foot eight and wearing a medium. The fit is relaxed, so if you’re between sizes, go with your usual.
Handmade or Etsy story (25 seconds)
Each mug is thrown by hand in our small studio in [Asheville, North Carolina]. No two glazes come out exactly the same, so yours will be one of a kind. Dishwasher safe, microwave safe, and made to be used every single day.
Replace bracketed claims with facts you can verify. Marketplaces and customers both expect accurate product information.
Voice style by product category
| Category | Voice style | Pacing tip |
|---|---|---|
| Home and kitchen | Warm, friendly American voice | Normal; describe use in a real kitchen |
| Tech and gadgets | Crisp, modern voice | Slightly fast; one spec per sentence |
| Beauty and skincare | Soft, confident female voice | Slightly slow; let texture shots breathe |
| Outdoor and fitness | Energetic, upbeat voice | Slightly fast |
| Kids and toys | Bright, playful voice | Normal; simple words |
| Luxury and jewelry | Low, refined voice (US or British) | Slow; fewer words, more visuals |
How do I add a voiceover to a Shopify or Amazon product video?
- Generate the voiceoverPaste your script, choose your brand voice, adjust speed and download the MP3. Save the voice as a favorite for the rest of your catalog.
- Edit the videoIn CapCut, Canva, iMovie or Premiere Pro, place the voice on the timeline and cut product shots to match each sentence. Add captions and export as MP4.
- Upload to ShopifyIn Shopify admin, open Products, select the product, and in the Media section add your video file. It appears in the product gallery alongside your photos.
- Upload to Amazon or EtsyOn Amazon, eligible sellers can add videos to listings through Seller Central’s video upload tools; on Etsy, add a short video in the listing’s photos and video section. Check each platform’s current length and format rules.
- Reuse everywherePost a vertical cut to TikTok Shop, Instagram Reels and Pinterest, and use it as a starting point for your Facebook ads.
Dos and don’ts for product video voiceovers
- Do lead with the benefit, then the feature: “Stays cold all day” before “double-wall vacuum insulation.”
- Do write measurements as spoken (“twenty-four ounces,” “five foot eight”).
- Do keep one brand voice across all products for a consistent store experience.
- Don’t make claims you cannot support, such as medical benefits or “best on the market.” Platforms can remove listings for misleading claims.
- Don’t use copyrighted music. Create a track with the no-royalty music generator.
- Do localize for international buyers with native voices or AI Dubbing.
Voiceovers for your whole catalog
To voice every product automatically from your catalog data, connect the Speechma API, with plans from $9/month.
Frequently asked questions
Is the ecommerce product video voiceover included in Speechma Pro?
Can I use AI voiceovers on Amazon and Shopify listings?
How long should a product video voiceover be?
What voice is best for product videos?
Can I voice products in Spanish or other languages?
Can I add voiceover to my product photos instead of video?
Make better voiceovers, faster
- New voices and features the day they launch
- Script templates and tricks that make AI voices sound human
- Creator stories, community picks and early access