Can I use an AI voiceover on an Amazon product video?
In most cases you can add a voiceover made on Speechma Pro to a product video and upload it through your seller account, and commercial use of the audio is included. The part that changes is Amazon’s side: who can upload videos, where they appear, and what content is allowed depend on your seller account, brand status and the marketplace, and Amazon updates those rules. Check the current video guidelines in Seller Central help before you produce a batch.
The same goes for Walmart Marketplace, Etsy, eBay and your own Shopify store. Each one has its own video specs and content rules. Your voiceover file works everywhere; the upload rules are set by each platform.
What should an Amazon product video script say?
Shoppers often watch with the sound off, so your video should make sense with on-screen text alone. The voice adds clarity and trust for those who turn it on. Keep claims factual and provable.
- Kitchen gadget (30 s)
This is the [EasyPeel] garlic press. Drop in a clove, skin and all, and squeeze. The peel stays inside, the garlic comes out. To clean it, flip the basket and rinse. It’s stainless steel, dishwasher safe and fits in a standard utensil drawer.
- Fitness product (30 s)
The [CoreFlex] resistance band set includes five bands, from extra light to extra heavy, a door anchor, two handles and ankle straps. Clip bands together for more resistance. Everything fits in the carry bag, so you can train at home, at the office or in a hotel room.
- Baby product (45 s)
Bath time can get slippery. The [SnugTub] baby bath has a soft, non-slip seat that supports your baby from newborn to about six months, then flips around for sitting babies. A plug at the bottom drains water in seconds, and a hook on the back lets it hang dry. It folds flat to fit in a closet or a suitcase. Always keep one hand on your baby during bath time.
- Home organization (30 s)
Four clear bins, each with a lid that snaps shut. The [StackSmart] pantry set stacks three high, so you can see what you have at a glance. Labels are included. Measure your shelf depth first; each bin is [twelve] inches deep.
- Pet product (30 s)
Most slow feeders are too hard to clean. The [PawPace] bowl comes apart in two pieces, so you can scrub every groove. The maze shape slows fast eaters down, and the rubber base stops it from sliding across the floor. It’s sized for small and medium dogs.
Which voice and length suit each product video?
| Video type | Length | Words | Voice style |
|---|---|---|---|
| Main listing video | 30–60 seconds | 70–150 | Clear, friendly, mid-paced US voice |
| How-to-use demo | 45–90 seconds | 110–220 | Calm, instructional voice, slightly slower |
| Comparison (old vs new) | 20–40 seconds | 50–100 | Confident, upbeat voice |
| Unboxing or what’s in the box | 20–30 seconds | 50–75 | Casual, friendly voice |
| Sponsored or video ads | 15–30 seconds | 35–75 | Energetic voice; check ad policies |
| Spanish-language marketplace | 30–60 seconds | 70–150 | Native Mexican or US Spanish voice |
How do I add an AI voiceover to an Amazon product video?
- Plan the shotsList what each shot shows (product, feature, in use, what’s in the box). Write one or two sentences of voiceover per shot.
- Generate the voicePaste the script into the box at the top of this page, pick a voice, slow it slightly if it feels rushed and download the MP3.
- Edit the videoIn CapCut, Canva, iMovie or Premiere, place the MP3 under your footage and trim shots to match. Add on-screen text for silent viewers.
- Add music (optional)Use a low, no-royalty track from the background music tool. Keep it well below the voice.
- Check the rules and uploadReview the current video guidelines and specs in Seller Central help (or your marketplace’s help center), export to match, and upload through your seller account.
Rules of thumb that keep product videos safe
- Only say what you can prove. Avoid “best”, “number one” or health claims unless you have documentation. Marketplaces review claims in videos too.
- No fake reviews or testimonials. Don’t script a “customer” voice saying things a real customer didn’t say.
- Don’t mention prices, shipping speed or discounts in a main listing video unless your marketplace allows it; they change and can make the video inaccurate.
- Don’t imitate a celebrity or real person. Use library voices, or design a new one with Voice Design.
- Avoid competitor names unless your marketplace’s rules clearly allow comparisons.
- Add captions. Many shoppers watch muted; burned-in text carries your message either way.
Selling hundreds of SKUs?
Brands and agencies producing voiceovers for large catalogs can automate it with the Speechma API from $9/month.
Frequently asked questions
Does Amazon allow AI voiceovers in product videos?
Is the voiceover included in Speechma Pro?
How long should an Amazon product video be?
Can I make product videos for Walmart, Etsy or Shopify too?
Can I make a Spanish version of my product video?
What voice works best for product videos?
Make better voiceovers, faster
- New voices and features the day they launch
- Script templates and tricks that make AI voices sound human
- Creator stories, community picks and early access